A modern lobby screen, fully in the owner's control.
A downtown residential building replaced its paper noticeboard with a digital lobby screen. Building notices now go up in under a minute, and the owner controls everything that appears. Relevant sponsored content adds a quarterly revenue share, with no extra work or operating cost.
Paper notices that couldn't keep up
Notices were printed, taped up and often stayed up long after they were relevant. Updating them took staff time, and residents could easily miss what was new. The owner wanted a modern way to reach residents, with one firm condition: nothing could appear in the lobby that the building didn't want residents to see.
Modern communication, on the owner's terms
The owner invested in a lobby screen that the building owns, and Emplace handled the installation. Building notices, alerts and community updates now run on the screen and always take priority. Alongside them, Emplace runs a limited amount of sponsored content, chosen to be relevant to residents and vetted before it airs.
- Building content first: Notices and resident updates always lead. Sponsored content never displaces them.
- The owner's rules, built in: During onboarding, the owner chose which categories never appear, and they're filtered out automatically.
- Remove anything, anytime: Every new sponsored item appears in the owner's dashboard and can be removed in one click.
- Relevant and vetted: Emplace reviews all sponsored content and selects it to suit a residential lobby.
- Nothing to manage: Emplace handles screen monitoring, scheduling and sponsor relationships.