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Retail owner

A storefront window that promotes the store first.

A neighbourhood retailer had a window full of faded posters. A single window-facing Emplace screen now puts the store's own promotions first, brings more visibility to the storefront and adds a new revenue line from vetted advertisers.

Emplace screen in a retail storefront window
The situation

A window working for no one

The store sits on a busy neighbourhood street. But the window told none of that story: printed posters faded in the sun, and promotions took days to swap out.

The owner wanted two things that usually pull in opposite directions: more visibility for the store's own offers, and a way to make the window itself earn.

What changed

The store first, advertisers second

Emplace installed a window-facing screen and set a simple content rule: the store's own promotions always lead. Around them, ads from vetted brands fill the loop, and the store earns from every one of them.

  • Own promos in minutes: the owner updates specials from a phone, with no printing and no waiting.
  • Vetted advertisers only: every brand in the loop is curated, and competitors or sensitive categories are blocked.
  • Owned screen, managed for you: the store owns the screen, and Emplace handles content operations and advertiser relationships.
The results

More visibility, a new revenue line

More visibilityStorefrontA bright, changing window instead of faded posters.
Specials leadStore firstThe store's own promotions go up the moment they are decided.
Ad revenuePaid quarterlyA new line on the store's bottom line, from vetted advertisers.